Digital Content Analyst - Digital


Full Time
Ponte Vedra Beach, FL

Job Details

We presently have an opportunity for a Content Analyst within the Digital Department.  The Digital Content Analyst measures, analyzes and reports content performance and audience engagement on PGA TOUR’s digital platforms. The Digital Content Analyst will further enhance the Digital Content Team’s data-informed decision-making strategy by measuring content performance, conducting analysis and assisting with data-driven projects and research. This position will play a key role in reporting performance measurements to a wide range of PGA TOUR teams and departments, organizing large amounts of content and audience data, and assisting with day-to-day management of data and analytical tools.   

Qualified candidates will have the following:

  • Bachelor’s degree required. Statistics, Economics, Computer Science or Math preferred
  • Minimum of 2 years of experience in a quantitative or analytical role.
  • Background in web analytics and database management is required
  • Experience in a media organization or sports organization preferred. Background in golf or golf interest is preferred
  • A strong understanding of social media platforms and the current landscape is required
  • Strong communication and organization skills required 


  • Measure performance and results of content activations and initiatives, and develop reporting documents and dashboards for content and audience related information that is shared with the Content Team and other departments
  • Access and organize content data using database storage networks, reporting/measurement tools, social media platforms, etc.
  • Analyze PGA TOUR content across channels and platforms, and assist with developing actionable insights and recommendations for the Content Team
  • Research and report long-term trends, and assist with conducting content studies to develop best practices
  • Collaborate and communicate with Content Team members regularly around current and future plans
  • Participate in regular creative team brainstorms
  • Able to work in a fast-paced, rapidly-changing environment
  • Must be available during competition hours, which includes evenings and weekends

Our benefits include:

  • Competitive wages including performance bonuses
  • Medical/Dental/Life/Disability insurance
  • Paid time off
  • 401k with employer match
  • Employer funded retirement plan
  • Health Savings Account/Medical and Dependent Care Flexible Spending Accounts
  • Wellness Program
  • Membership to the TPC Sawgrass


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